FIT Global and Freeman Partner on the Best Event Rental Experience

Freeman selects FIT-Rent, the rental industry solution embedded in SAP S/4HANA

Mt Prospect, Illinois, US – FIT Global and the global leader in events, Freeman, today announced a new partnership. This collaboration will enrich the customer experience in the event rental business. It marks another success on the dynamic equipment management journey of FIT Global and proves the relevance of running fully integrated rental processes, for all industries.

Across the entire organization, Freeman is committed to creating distinctive experiences. While their rental business is growing, this also deserves the best customer and operator experience. That’s why Freeman selected FIT-Rent, the most complete rental industry solution which is fully embedded in SAP S/4HANA.

The partnership with Freeman will extrapolate the footprint of the equipment management solutions from FIT Global in the US and more specific in the event rental business. According to Recep Bakırcı, FIT Global’s CEO:

Freeman is a market leader in making moments that matter, and with our intuitive rental industry solution we will boost their business by optimizing all rental processes together with our partner SAP.”

Freeman streamlines all rental processes with FIT-Rent

The FIT-Rent business solution, certified by SAP, delivers end-to-end rental equipment management and process support to customers. This Rental ‘ERP’ solution is based upon industry best practices and covers specific rental scenarios like RPO, Rental Packages and Re-Rent. It enriches and expands the digital core of S/4HANA.

The solution ensures a faster implementation, lowers the total cost of ownership, reduces risks and provides flexibility in pricing. By realizing a 360-degree view on assets, availability and P&L throughout the complete lifecycle, Freeman will increase their utilization rates, boost profitability and sustainability of their rental assets.

About FIT Global

FIT Global is a dedicated SAP Development Partner for customer-centric and industry-specific solutions for over two decades. With our SAP certified end-to-end solutions for equipment management, leasing and rental companies, we help customers around the world to manage their dynamic market and customer needs. That’s how they increase availability and uptime, optimize pricing, boost sustainability and raise profitability over the circular lifecycle of their equipment. Our industry knowledge, smart technology, and close collaboration with SAP ensures acceleration from the start.

For more information, visit


About Freeman

Freeman is the world-leading event company that brings people together – whether virtual, in-person, or hybrid – to create meaningful experiences.  We meet the specific needs of customers with the efficiency and breadth of exhibition and event services and, a data-driven approach. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

For more information, visit


For more information, press only:
Maarten Klein Haneveld,