Marketing Manager – Equipment Management, Rental & Leasing

About the Company

FIT Global is a dedicated global SAP Development Partner for customer-centric and industry-specific solutions for over two decades. We help asset-intensive companies in multiple industries manage and improve their dynamic equipment management, rental, and leasing business processes.

To strengthen our fast-growing organization, we are looking for an International Marketing Manager

With our SAP-certified end-to-end solutions, we increase availability and uptime, optimize pricing, boost sustainability and raise profitability over the circular lifecycle of the assets/fleet/equipment of our customers. You will work with the smartest technologies and gain industry knowledge in close collaboration with SAP.

Our headquarters are in The Netherlands with development centers in Ankara and Istanbul, and sales offices across the globe including the US.

About the Role

We are looking for a highly-motivated hands-on Marketing Manager who can lead our international marketing team and initiatives. Across the funnel, you will strengthen our market intelligence, brand awareness, lead generation, and pipeline acceleration activities. In close collaboration with the sales team you define the priorities, use data insights and focus on running digital activities to scale our organization for success. Campaign execution, evaluation, and optimization is targeted to ensure a positive return on marketing investment. You will report to the Business Development Manager.

Key Responsibilities

As a Marketing Manager you will be responsible for the development and execution of the Marketing Strategy, consisting of and not limited to:

  • Brand Management – develop, implement and optimize the brand identity to promote our dynamic equipment management portfolio in all internal and external communication instruments (i.e. collateral, presentations, campaigns, newsletters, and online activities)
  • Team Management – lead a team of two marketing specialists based in Turkey
  • Performance & Budget Management – define the KPIs and align the marketing budget to cover the plan to realize the targets. Track marketing performance and return on investment and prepare weekly or monthly reports for management
  • Campaign Management – design, execute and review integrated marketing campaigns with a digital-first approach
  • Agency Management – guide and control the various agencies for web and social media management and o effectively manage events, press relationships, editorial requests
  • Data Management – enrich, monitor, and optimize data from prospects, customers, competitors, and update and maintain this in CRM

What you will bring

  • Experience
    • +5 years in (global) marketing management in an international oriented organization, preferable in the IT industry
    • Remote team management and building a strong, agile team
  • Knowledge
    • B2B (Digital) Marketing mix, performance, benchmarks, and processes
    • Effective Communication, preferable with skills in copywriting
    • General knowledge of software industry, preferable SAP
    • Equipment management market is a plus
  • Characteristics
    • Open personality, strong communication, and interpersonal skills
    • Commercial awareness and business acumen
    • Strategic, analytical mindset and ability to design concepts
    • Team player who shows ‘ownership’ to assigned tasks and embraces the ‘make it happen’ mentality
    • Self-starter who takes (team) initiatives and is eager to perform
    • Structured planning approach
  • Language: Good command of the English language, verbal and written. Dutch and/or Turkish is a plus.
  • Travel: Ability and willingness to travel when needed (approx. 5% of your time), i.e. joining and organizing international events

What you will get

Success is what you make it. At FIT Global, we help you make it your own and we are committed to the principles of Equal Employment Opportunity. We offer:

  • Training & development to make sure you’ve got the skills and knowledge to progress
  • Direct involvement in scaling an organization with real business impact
  • Great, motivated colleagues who support the needs for your future career goals
  • A solid labor agreement in conformance with the current market level

If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible, and inclusive work environment – apply now.

Join our Dynamic Equipment Management Journey!