New collaboration pairs FIT Global’s embedded SAP solutions for rental and equipment lifecycle management with DBS MENA’s regional implementation expertise.
[Breda, the Netherlands / Dammam, Saudi Arabia, 4 September 2026] – FIT Global and Digital Business Systems (DBS MENA) today announced a new collaboration to help asset-intensive businesses across the Middle East and North Africa modernize their rental and equipment operations within their SAP landscape.
Together, FIT Global and DBS MENA combine industry-specific rental and equipment lifecycle management solutions with deep regional SAP expertise and implementation capabilities, helping organizations simplify complex processes and gain greater control across the equipment lifecycle.
Supporting the transformation of asset-intensive businesses
Organizations that own, rent, lease, service, or distribute equipment often rely on disconnected systems to manage rental, service, and asset data, limiting visibility and slowing decisions. FIT Global’s SAP-based solutions bring rental management, fleet and equipment operations, leasing, dealer, service, and sales processes together in one connected SAP environment, giving businesses consistent data and real-time insight across the equipment lifecycle. DBS MENA complements this with regional market knowledge and SAP implementation experience, helping customers adopt solutions suited to their operational needs.
“Asset-intensive organizations across MENA want to modernize without adding complexity to their SAP landscape,” said Recep Bakirci, CEO of FIT Global. “Together with DBS MENA, we can help customers develop more connected, efficient, and future-ready equipment operations.”
Combining global solution expertise with regional delivery capabilities
DBS MENA supports organizations across the region on their digital transformation journeys through SAP consulting, implementation, and system integration services, complementing FIT Global’s specialized solutions for asset-intensive industries.
“This collaboration expands our ability to support asset-intensive businesses with solutions that address their specific operational challenges,” said Mahmoud Moussa, CEO of DBS MENA. “Together, we aim to deliver practical, scalable solutions that create measurable value for customers across MENA.”
The collaboration will initially focus on Saudi Arabia (KSA) and Egypt across the contracting & construction, retail rent & lease, and oil & gas industries, and will include joint go-to-market activities, customer engagements, solution implementation, and support services.
FIT Global
FIT Global is a validated SAP development partner specializing in customer-centric, industry-specific solutions for asset-intensive businesses. For more than two decades, the company has enriched the SAP S/4HANA digital core with solutions for fleet, rental, leasing, dealer, service, parts, and sales, helping organizations increase equipment uptime, improve operational visibility, and manage the circular lifecycle of their equipment.
Its SAP Store portfolio includes FIT-Rent (rental management), FIT-Rent BTP (public cloud rental management), and FIT-EM (equipment management), all built as clean-core, SAP Business Technology Platform-based extensions that give customers a fast, low-risk path to innovation without disrupting their core SAP systems. Guided by its mission to “dream equipment, boost equipment”, FIT Global partners closely with customers to co-create solutions that turn equipment management into a lasting source of business value.
More information on the website: www.fit-global.com
Digital Business Systems – DBS MENA
Digital Business Systems (DBS MENA) is a Saudi Arabia-based technology company and SAP Gold Partner, supporting organizations throughout their digital transformation journeys. DBS MENA delivers SAP consulting and implementation services, alongside its own proprietary software solutions, including RMS Plus (Retail Management System) and ECM, as well as custom development and system integration capabilities, serving businesses across multiple industries.
Established in Saudi Arabia in 2016 and expanding into Egypt in 2019, DBS MENA combines regional market knowledge with technology and industry expertise to help organizations modernize their operations and build more intelligent enterprises.
For more information, visit www.dbsmena.com.
Media Contacts
FIT Global
- Maarten Klein Haneveld, [email protected]
- Business: [email protected]
